Cosmopolitan magazine has amassed more than 100,000 paid subscribers to its digital editions, parent company Hearst announced Wednesday.
The women’s lifestyle glossy first began offering digital subscriptions through Zinio in late 2004. Additional versions have been made available on Barnes & Nobles’s Nook beginning November 2010, Amazon’s Kindle starting November 2011 and Apple’s iPad as of March 2010, in addition to a spinoff men’s magazine available exclusively for the iPad.
In a somewhat unusual move, Cosmo‘s digital editions are actually more expensive than its print editions — in the U.S., at least. Print-only subscriptions cost $15 per year, or $12 per year for a three-year committment, through Cosmo‘s website and third-party retailers including Amazon and Barnes & Noble. By contrast, subscriptions are priced at $19.99 per year through Zinio and Apple’s Newsstand, and at $1.99 per month through the Nook and Kindle stores.
In a statement, Hearst added that it has sold more than 500,000 digital subscriptions to its portfolio of magazines to date and is still on track to surpass the 1 million digital subscriber mark by the end of the year.
Subscriptions to Hearst titles are growing a rate of 10% to 15% per month, Hearst Corp President David Carey said in December.
Source: Mashable
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