Ruby on Rails. PHP. HTML. Bacon? Yup, pork belly just became an honorary member of the list of things you can use to make a website.
Bleacher Report — among the web’s most popular sports sites with more than 25 million monthly unique visitors — went all-bacon beginning Friday morning. After navigating to BleacherReport.com, users can click a yellow button on the homepage to switch to a bacon-draped version of the site, in which its links and images remain but the rest of the layout is made of the greasy fried meat.
The funniest part? It’s not just some digital wizardry, but actually a photograph of a physical replica of the site made with real bacon. The stunt is a promotion for Kraft Homestyle’s latest flavor, sharp cheddar and bacon. The premise is that everything, in fact, goes better with bacon. Even websites.
The bacon model and parallel Bleacher Report site were built by a team at the digital ad agency CP+B.
“We know people hate banners about as much as they love bacon, so it made sense to use one to offset the other,” CP+B creative director Tom Markham says. “And we’re lucky enough to work with a client who knows that sometimes you’ve got to do unexpected things — like build a website entirely out of meat.”
Bacon-loving web surfers will be able to “baconize” Bleacher Report all day Friday and Saturday, and again on April 7. Check out the video below for a behind-the-scenes look at how the bacon-based site was created.
Is this advertising idea funny? Creative? Tacky? Gross? Stupid? Let us know in the comments.
Source: Mashable
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