The premise behind the new film Salmon Fishing in the Yemen: a bold attempt to bring the sport of fly-fishing to the deserts of Yemen.
The film, which stars Emily Blunt and Ewan McGregor, might be fiction, but the filmmakers employed real fish experts to see if it would be possible to transport live salmon to the waters in Yemen. The biggest challenge is making sure the water temperatures aren’t too high. Salmon are cold-water fish and if the temperature is too hot, well, the fish cook themselves.
CBS Films offers us this exclusive featurette of the technical details behind the film. The film is in limited release, but continues to open in more cities across the U.S. and the U.K.
Salmon Fishing on the Yemen is employing a robust digital campaign for an independent release, replete with official Twitter, Facebook and GetGlue accounts.
The film is expanding to theaters in Minneapolis, St. Louis, Seattle, Portland, Phoenix, San Diego, Tucson, Atlanta, Dallas, Houston, Baltimore and more tomorrow. You can buy tickets here.
Source: Mashable
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