Gaga topped fellow pop icon Britney Spears in August of 2010 to become the most-followed person on Twitter. Currently, Spears has 13.5 million Twitter followers — roughly 6.5 million less than Gaga.
While Spears occasionally posts personal tweets, her account is largely maintained by her management team. Gaga has claimed to personally maintain her Twitter account and regularly uses it to interact with fans, share original pictures and make announcements. After passing Spears, Gaga then dubbed herself the “Queen of Twitter,” and has retained the title ever since.
The top 5 most-followed people on Twitter are all musicians. Lady Gaga (20 million followers), Justin Bieber (18 million followers), Katy Perry (15.7 million followers), Shakira (14.5 million followers) and Rihanna (14.4 million followers) top the Twitter charts.
While Bieber tweets much more often than Gaga does, statistics from twittercounter.com suggest Gaga’s Twitter crown isn’t in any immediate danger of being overtaken by Bieber. Gaga’s daily Twitter growth rate is consistently higher than Bieber’s — keeping her lead safe.
Most recently, she unveiled her new social network, Little Monsters, which gives her fans an outlet to create or share Gaga-related content, interact with fellow “Little Monsters” and publicly show whether they like what other users post.
Do you think Gaga will retain her self-styled title as “Queen of Twitter?”
BONUS: How Lady Gaga Used the Web to Propel Her Last Album
In the months leading up to the May 23, 2011, Born This Way album release — and even now — Gaga has paved a path for stars and brands to get inventive with the ways they use digital and social media to promote themselves and connect with fans. Gaga is no stranger to success on the web. The promotional juggernaut in 2011 ramped up her all-encompassing web presence, fostering partnerships with Zynga for the FarmVille-inspired GagaVille, Starbucks for a massive scavenger hunt, VEVO for exclusive premieres, HBO for a concert special, Rdio for free lifetime subscriptions, iTunes for a promotional countdown, Best Buy and Livestream for an album signing and Gilt Groupe and Amazon Cloud Player for deals.
Below, we’ve compiled a huge swathe of the digital and social media initiatives behind Gaga’s Born This Way, which was nominated for three Grammy awards, including her third-straight nod for Album of the Year.
Zynga's GagaVille
Starbucks Scavenger Hunt
Google Chrome Commercial
Amazon's $0.99 Sale
Best Buy Live Feed
Google Interview
Robin Hood Charity
Gilt Groupe Deals
HBO Concert Special
Rdio Free Music
Facebook Engagement
Vevo Exclusive Premieres
iTunes Countdown
GagaVision Videos
Twitter & TwitPic Trends
And More ...
0 comments:
Post a Comment