Friday 23 March 2012

Angry Birds Theme Parks Coming to Europe

Angry Birds might be coming for the little green pigs near you. Rovio Mobile, makers of the worldwide mobile game phenomenon, are in talks to open a theme park in the U.K. and additional parks in the U.S. and China at a later date, further expanding the Angry Birds empire of goods.

This news comes about one month before the first Angry Birds Land opens at Särkänniemi Adventure Park in Tampere, Finland.

The Angry Birds parks will be little lands inside already existing theme parks, similar to the character-themed sections Disney Theme Parks. But the company’s goal is to be much bigger than Disney,” Rovio CMO Peter Vesterbacka told SFGate.com.

“Zynga is a game company. We stopped looking at ourselves as a game company. We sold 25 million plush toys last year. For us, it’s about making Angry Birds available everywhere,” Vesterbacka said.

The parks will feature slides, sandpits, arcade games and more– all Angry Birds-themed, of course. The promotional video below from Lappset, the company designing the playground equipment for Angry Birds Lands, says the parks will bridge the digital and physical worlds:


People can’t get enough Angry Birds. There is an Angry Birds movie and TV show in the works, Halloween costumes, a cookbook, and toys and apparel.

The game has even been played in space, to help ensure that Angry Birds Space, which launched Thursday, looks realistic.

Late last year, Rovio announced Angry Birds reached half a billion downloads. The success of Rovio due to Angry Birds has sparked rumors of a $1 billion IPO in 2012.

This isn’t the first time Angry Birds has been brought to life. Last summer, a T-Mobile promotion brought real exploding birds in slingshots to the streets of Barcelona.

Would you visit an Angry Birds Land? Tell us in the comments.


Source: Mashable

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