Friday 30 March 2012

‘American Idol’ Curve Ball Gets Lukewarm Reaction From Social TV Fans

American Idol‘s attempt to mix things up — by having the final 9 singers sing as trios in addition to their individual performances — fell flat Wednesday night among users of Peel’s Idol Interactive Experience, a second-screen engagement platform that lets viewers “cheer” or “boo” contestants and judges in real time.

Since the live shows began March 15, TV discovery app Peel has been tracking which finalists are most likely to be safe or be eliminated. For Wednesday’s performance show, Peel’s Idol feature also captured the lukewarm sentiment of the three trios’ medleys (see graphic above).

The contestants, mentored this week by Stevie Nicks, sang songs from artists they admired for their solos.

Front-runners Phillip Phillips, who tackled Jonny Lang’s “Still Rainin’,” and Jessica Sanchez, who performed Beyonce’s “Sweet Dream,” continued their reign at the top of Peel’s leaderboard.

Sanchez’s showing even sparked Beyonce’s official website to post it.

For two weeks running, one of the bottom three most-booed contestants on Peel was voted off by America. This week, the bottom three consists of country firecracker Skylar Laine, alt-rocker Colton Dixon and the falsetto-infused DeAndre Brackensick.

Brackensick received a standing ovation from the judges but didn’t fully please the ears of Peel users (see graphic below).

“DeAndre haters started booing early in the process, even during the commercial break, but once DeAndre started singing, his fans picked up steam and cheered to offset booing during his performance,” Peel’s VP of marketing Scott Ellis told Mashable. “Then things get interesting in the reaction graph — cheering spikes as the judges give DeAndre a standing ovation, and his fans go crazy as Jennifer makes her appeal and Randy shares his praise.”

SEE ALSO: Social TV Fans Cheer ‘American Idol’ Singer’s Antics During Judge’s Harsh Critique

That’s when the boos switched over to the judges (the black line in the graphic). “The negative judge reaction spikes during Jennifer’s pleas and Randy’s support,” Ellis says. “It appears that the Peel Community is very much split in their feedback on DeAndre.”

One finalist will be kicked off during tonight’s results show. Who will it be?



Source: Mashable

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