Virgin America recently took a novel approach to announcing new non-stop service from Los Angeles and San Francisco to Philadelphia. The brand released a video featuring a guy in a skin-tight Spandex suit dancing around a runway to a techno beat.
What does that have to do with Philadelphia? Nothing, though viewers of It’s Always Sunny in Philadelphia may get the reference. The Green Man, as viewers of that show know, is the alter ego of Charlie Kelly.
It’s Always Sunny draws about 2.3 million viewers on FX, so Green Man is the kind of reference that might not make sense in a national ad. But on YouTube, that’s not a problem. If someone doesn’t get the joke, they can Google it or just skip it.
It’s safe to say that most airline brands aren’t interested in using YouTube to make jokes to their fans. Most airline brands, reasoning that the typical consumer doesn’t want to think the people flying their planes are goofballs, keep things pretty serious, except for the occasional (and by now, obligatory) flash mob.
You don’t have be an edgy brand like Virgin America or JetBlue to create a compelling YouTube presence.
Though those two brands are definitely worth watching, the following list, compiled with some help from YouTube, illustrates that there’s still a lot of uncharted territory to be claimed.
Source: Mashable
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